Intro 1) Hook- Have you ever been so happy about getting a new phone but when you got it you realize it is not as great as you thought? 2) Thesis (include Purpose and effectiveness)- Samsung created this commercial to show all the negative aspects about the iPhone throughout the years to show superior features of Samsung compared to the iPhone. This commercial is effective because it exposes the frustration of an iPhone owner since they can relate to these problems. This fulfills the purpose of the commercial. Body Paragraph 1) Main points for purpose a) Audience i) The audience is iPhone users. ii) Samsung wants iPhone users to relate to this commercial to persuade them into switching to the galaxy. b) Characters dress casually like everyday people. ...